"The good we do today has the potential to change generations."
Daughter of a Professional Engineer & General Contractor
Seanna Asper is the CEO and founder of Cultivated Strategy. She started the firm in 2019 after a three-year stent in academia left her missing the world of small business and entrepreneurship. Seanna saw the gap in services that accountants provide to the construction & professional service industry and knew that she could build a firm to serve these clients well.
Seanna received her Bachelors and Masters in Accounting from North Carolina State University in Raleigh, NC. However, her education in business started many years before she ever set foot in a university classroom. Seanna grew up working in the family businesses, a civil engineering & surveying firm and utility construction business, during summers and school breaks. Business was the language of her household. This not only gave Seanna a unique opportunity to learn how businesses run, but also an up-close and personal view of the struggles unique to this industry.
This up-close view continued post-university studies when Seanna joined the family’s construction business as an accountant and estimator. During this time she helped the company move from estimating in spreadsheets to utilizing estimating software. This time as an estimator gave Seanna a perspective on equipment utilization, labor utilization, and direct and indirect costs that most accountants never receive. In working in the family business, Seanna also passed her examinations to become a general contractor qualifier in North Carolina and Virginia. A qualification she still maintains.
Before entering academia, Seanna worked in public accounting as a financial analyst. It was here that she truly began to appreciate the gap of customer service in the accounting profession. Seanna interacted with clients whose companies would have been greatly changed if the accounting firm was proactive enough to form a deep relationship with them. Instead, she witnessed accountants that were very compliance focused and blind to the operational help their clients needed.
The experiences of growing up working in the family businesses and working in public accounting formed the basis of Cultivated Strategy. Seanna knew she wanted to build a firm that serves clients deeply and positively impacts the families of firm owners through helping firms prosper.
Seanna currently lives in Fairfield, CA with her husband, Jeff, an active duty C-5 pilot in the US Air Force. Seanna loves having a business that both allows her to use her expertise to impact others’ lives and provides flexibility to fit the military lifestyle. She is very passionate about providing job opportunities to military spouses so that they can work with a firm that provides flexibility and career continuity. Seanna is best described by the unusual combination of direct, strong, and empathetic.
Outside of work, Seanna and Jeff love to explore the outdoors. Seanna usually says that she and Jeff have a hobby of having hobbies. However, some of the top hobbies are sailing, backpacking, and scuba diving. Seanna and Jeff love to travel and explore the beautiful world that God created.