My Business & Marketing Pivot

business updates Mar 18, 2020

Whether you've been in business for 5 months or 5 years, you know there comes a point when you decide to pivot. The pivot may be small (getting rid of a service offering that has really just be a profit drain) or big (changing industries). 

Some might even say that business is a constant pivot as you learn, grow, and change. 

"In this world you're either growing or you're dying, so get in motion and grow" Lou Holtz

I've had my first major pivot in my business and it's shaping both my service offering and my marketing going forward. If you're new to my website, you'll notice that the blog post before this is actually a podcast episode. That is actually my last podcast episode (at least for now).

Over the course of the past 8 months, I received training as a professional coach and I knew I wanted to apply those skills to serve business owners. I set out to become a business coach and launched my podcast The Online Business Lab to share valuable insight. 

I began to realize that a lot of my podcast content was fairly marketing and mindset heavy and was targeted more towards newer business owners.

I also began to realize how much I missed my world of accounting. I'm a CPA licensed in Washington State and waiting on the California license.  I've spent a total of 7 years formally studying accounting between my bachelor's, master's, and Ph.D. (ABD) programs. 

I should have known that it would be hard to give up that analytical side of me. 

I've also realized that, while I love helping new business owners, my passion truly is in helping the more seasoned business owner.

There's so much information available for starting a business and not nearly as much guidance for scaling a PROFITABLE business.

Unless of course you count all the gurus that keep adding me on Facebook promising they can help anyone scale to 7-figures... I digress.

So with that in mind, I knew that I really wanted to focus my services on providing accounting and consulting to experienced business owners that are ready to take accounting off their plate and build a more impactful, profitable business. 

So I'm happy to announce that I now provide:

Outsourced Accounting & Financial Analysis Services

I will also be sticking to blogging because it will allow me space to visually dive into different topic areas. 

I won't say that I'm putting the podcasting microphone away forever (I'm always happy to do interviews), but I'm definitely shifting my focus for now. 

If you're interested in learning more about my new service offerings, check out my services here.

P.S. You might also notice that I've got a new URL and company name. I'm going through some rebranding and I can't wait to share more of that story when I have my new logo complete. 

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