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4 Things to Look For When Hiring a Bookkeeper

financial analysis Jun 02, 2020

It's only fair that I follow-up last week's blog post discussion of the importance of good bookkeeping with helping you know what to look for so you can assess your bookkeeping.

First, I have to dive into the present state of bookkeeping a little bit. Thanks to the wonderful world of the internet and various software solutions, everyone thinks that they can (and should) be a bookkeeper/do their own bookkeeping. This leads to a lot of people that don't know anything about accounting doing...

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The First (Most Missed) Step to Prepare for Business Advising

financial analysis May 26, 2020

I know you don't need me to tell you this, but it's been a crazy couple of months... for the whole world. Regardless of whether your business was deemed essential or not during the current pandemic, it's been a wild ride. 

Now that we've had a couple of months to endure the craziness, it seems like everyone is beginning to think about what the rest of 2020 looks like for their business. There's no doubt that even if you made a plan at the beginning of this year, the pandemic has caused...

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Comparison of SBA Loan Programs: COVID-19 Economic Injury Disaster Loan vs. Paycheck Protection Program

cash flow covid-19 Mar 30, 2020

**This article was last updated on April 5, 2020. Since details are changing on a daily basis, I'm doing my best to keep this as updated as possible.**

Since The CARES Act has passed both the House and Senate, it's a good time to dig into the details of the type of support small business owners have available to them to weather the COVID-19 pandemic.

It's no doubt that this is an unprecedented time for small business ownership. While it can be a great time to hone processes and improve...

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My Business & Marketing Pivot

business updates Mar 18, 2020

Whether you've been in business for 5 months or 5 years, you know there comes a point when you decide to pivot. The pivot may be small (getting rid of a service offering that has really just be a profit drain) or big (changing industries). 

Some might even say that business is a constant pivot as you learn, grow, and change. 

"In this world you're either growing or you're dying, so get in motion and grow" Lou Holtz

I've had my first major pivot in my business and it's shaping...

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Podcast: How To Use Stock Photography in Your Business with Erica Steeves

Uncategorized Mar 10, 2020

 
Ever wished you had an image to use in a spot on your website or in a social media post, but didn't have anything that felt right in your gallery? Then tune into this episode! I'm interviewing Erica Steeves, a commercial brand photographer, and we are diving into using stock photography in your business. She gives tips for how to find the right mix of stock photography and personalized photography and so much more!

Bio

Erica is a commercial brand photographer in Montreal, Canada....
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017: Upping Your Social Media Game with Sarah Huguet

Uncategorized Mar 03, 2020

Are you ready to up your social media marketing game but wish you had someone to guide you? Well, then this episode is just for you! I'm interviewing Sarah Huguet, a social media marketing strategist and we are talking all about social media. If you're thinking about hiring a social media manager, you also want to listen to this episode! Sarah talks about things to look for when choosing your manager.

Bio

Sarah Huguet is a Social Media Strategist, Small Shop Owner and Photographer that...
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016: 5 Ways Understanding Your Financials Leads Profitable Business

financial analysis Feb 25, 2020

 
Managing your business financials can feel like a tedious task. I get it! It's often one of the things that entrepreneurs manage last in their business. But what if I told you those same financials actually help you make better business decisions and run a more profitable business? They can be your magic eight ball for business decisions if you let them!
 
In this episode, I'm diving into 5 ways understanding your financials can help you build a more profitable business! 
...
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015 - Enhancing the Client Experience with Casey Crowe Taylor

Uncategorized Feb 18, 2020

 

One of the best lead generation tools for your business is client referrals. Those referrals happen when clients are ecstatic about their experience working with you. But how do you create a process for that to happen? Well, that's exactly what I'm diving into in this episode! I'm interviewing Casey Crowe Taylor, a wedding photographer that was able to book her first $5,000 client in her FIRST year of business.
 
She was able to do this, in part, because of her care for her...
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014: Boosting Your SEO Strategy with Tara Giles

Uncategorized Feb 11, 2020

Everyone talks about SEO, but what the heck is it and how do you implement it in your business? Ever found yourself asking this question? Well you, my friend, are in the right place!
 
In this episode, I interview Tara Giles, and we talk about what SEO is and how you can boost your SEO strategy in your business. And the best part?! Tara gives tips for easily boosting your SEO game. It doesn't have to be hard or time-consuming. Be prepared to listen to all my ah-ha moments as you go...
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013: 3 Tips to Stop Comparison in Your Business

mindset Feb 04, 2020

 Have you ever found yourself staring at someone else's website and beating yourself up about not being further ahead in your own business? I know I have! In today's episode, I talk through how this is holding back your progress and hurting your potential customers. I also give you three tips for breaking through the comparison trap. So if you're ready to break the cycle of comparison, this episode is for you!

Preview of episode

  • What it might look and feel like to dive deep into...
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